The History of Wolfrace Wheels
The Wolfrace brand was created in 1971 with the launch of the new Slot Mag alloy wheel.
An innovative company, Wolfrace Wheels (UK) Limited was the first European company to launch a polished alloy wheel into the market place.
Throughout our 38 year history, the brand has been synonymous with high quality, affordable, industry leading fashion conscious products, ranging from (in the early days) classic alloy wheels and vehicle racing seats, to the current range of stylish alloys, performance exhausts and air filters and not forgetting our Wolfrace Insurance product.
Always at the forefront of manufacturing and quality control techniques, currently Wolfrace is the only UK based alloy wheel brand able to offer a 5 year warranty on some of our standard finish alloy wheels, see the Wolfrace GB range.
Here you can find details of the most notable Wolfrace achievements, from the company?s inception, to supplying wheels for record breaking cars, to achieving the aforementioned enviable 5 year warranty.
An innovative company, Wolfrace Wheels (UK) Limited was the first European company to launch a polished alloy wheel into the market place.
Throughout our 38 year history, the brand has been synonymous with high quality, affordable, industry leading fashion conscious products, ranging from (in the early days) classic alloy wheels and vehicle racing seats, to the current range of stylish alloys, performance exhausts and air filters and not forgetting our Wolfrace Insurance product.
Always at the forefront of manufacturing and quality control techniques, currently Wolfrace is the only UK based alloy wheel brand able to offer a 5 year warranty on some of our standard finish alloy wheels, see the Wolfrace GB range.
Here you can find details of the most notable Wolfrace achievements, from the company?s inception, to supplying wheels for record breaking cars, to achieving the aforementioned enviable 5 year warranty.
2009 |
Wolfrace launch Wolfrace Insurance - a new venture available to all drivers. Take a policy out today and receive free locking nuts or bolts |
2009 |
Wolfrace confirmed as sole sponsors of the national model search Miss Fast Car |
2009 |
Wolfrace launches Wolfrace GB a new range of alloy wheels made in Germany with TUV approval. Alloy wheels in this range finished in standard silver or Titanium have a five year warranty. |
2009 |
Wolfrace Asia-Tec Black goes from strength to strength; the new Takata and Kochi Race wheels are launched - finished in new Graphite with red rim. |
2009 |
wolfraceaccessories.co.uk is launched, selling amongst other items, Wolfrace centre caps, locking nuts and bolts, Spigot Rings and ex- d |
2009 |
Madison Welch announced as the new Wolfrace advertising campaign model. |
2009 |
New finishes available for the Pro-Lite wheel. Colours now include Matt black/ orange anodised rim, Gloss black/ blue anodised rim, White/ red ano |
2009 |
Wolfrace are confirmed as official suppliers to Renault UK. |
2008 |
Wolfrace launch a new range of custom build exhausts to suit many different vehicles types. Wolfrace exhaust fitting centres are available all over the UK. |
2008 |
A new range of Wolfrace Performance Air Filters is launched. Application specific kits and universal items are available. |
2008 |
Wolfrace attend the Autosport show, a selection of Wolfrace wheels, tuning wheels, exhausts and filters are exhibited. |
2008 |
The new Street Hustle wheel is launched. The wheel can be customised to taste, given that each spoke has an insert that can be coloured as desired. The wheel is available in 17" and 18". |
2008 |
Wolfrace team up with Advent Motorsport - a well respected motorsport preparation team. Advent Motorsport use and recommend Wolfrace Pro-Lite alloy wheels. |
2008 |
New finishing! Thanks to improved finishing methods, Wolfrace can now offer a range of different finishes including carbon effect, coloured rims and a variety of different colour wheel centres. |
2008 |
A new innovation in wheel and car cleaning! Wolfrace introudced the new
2007 New range - Wolfrace Asia-Tec Black is launched. Featuring the new Akit wheel with variable rim width technology. |
2007 |
Wolfrace are confirmed as being a major supplier to the MTV series 'Pimp My Ride UK' for the third successive year. |
2007 |
Wolfrace Tuning is created to cater for owners of 'high-end' premium sportscars and prestige vehicles. Brands available include American Racing, D'Vinci, Dropstars, G-Power, TechArt, TIS and Zenetti. |
2007 |
Wolfrace appointed as UK distributor's of Kosei alloy wheels and Air Filters. |
2006 |
Enhance your online experience - www.wolfrace.net has been launched! View all our latest designs, purchase official Wolfrace merchandise, upload your car to our galleries and WIN WOLFRACE WHEELS! |
2006 |
Introducing Lionhart Wheels. Currently consisting of two designs available up to 7.5x19". More information on the product pages. |
2006 |
Wolfrace is confirmed as supplier to the second series of MTV 'Pimp My Ride UK'. |
2006 |
New brochure now available! Request yours online or pick one up from your nearest dealer. |
2006 |
Wolfrace Exhibit at Donny North, Donny South and Trax shows with great success |
2006 |
Radical new Hustle available in new Black and Polished finish, sizes 7x17" and 7.5x18". |
2006 |
The new Wolfrace Pro-Sprint is launched in White, Silver, Black, Orange and Pink with a polished face - check the wheel out in the Eurosport section of the Alloy Wheel Portfolio pages. |
2005 |
Wolfrace launch five new styles into the Asia-Tec range - Tokyo , Kushiro , Shuriken, Kyoto and Osaka are available in Shadow Chrome finish in a variety of different sizes and fitments. |
2005 |
The new Wolfrace clothing range for 2005 is launched. A Cap, T-Shirt, Polo-Shirt and Fleece are available in the Wolfrace corporate colours of Red, Black, White and Silver. |
2005 |
Wolfrace sign up top UK model Natasha Marley to help promote Wolfrace products. Natasha now features in our advertising and promotional literature. |
2005 |
Wolfrace are appointed official UK distributor of the U.S wheel brand Zenetti. Wheels are available in Chrome and Chrome / Black in sizes ranging from 18 to 26 inch! |
2005 |
Wolfrace become the first mainstream alloy wheel company to introduce a 'flip paint' finish to their wheels - initially available for the hugely successful Matrix. |
2005 |
The new Black and Silver 'Street Octane' quickly becomes one of the most sought after one-piece wheels in the industry. |
2005 |
Wolfrace are appointed the official UK distributor of ATS Light Alloy Wheels. Alloy wheels suitable for everyday and track use. |
2005 |
The brand new 'Toxin' and 'Drift' are launched into the Wolfrace wheel range. |
2005 |
Wolfrace launch the radically styled 'Bushido' into the Asia-Tec range. Sizes from 17" to 24" are available. |
2005 |
Wolfrace are selected as an alloy wheel supplier for MTV's 'Pimp My Ride UK'. Each of the six episodes shows a car being transformed into a true cruise machine. Of the six cars, Wolfrace wheels are fitted to five of them. |
2005 |
Wolfrace sign-up to sponsor Streetlife TV DVD series - a series dedicated to the UK performance tuning scene - www.streetlife.tv |
2005 |
Wolfrace show them how to do it with an impressive stand at the Doncaster Custom and Sports Car show - 'Donny North'. Teaming up with Streetlife TV to create the best place to visit throughout the weekend. |
2005 |
Ministry of Sound DJ Richie Don is booked to play for Wolfrace at the event 'Donny South' at North Weald Airfield on 14 th August. |
2005 |
The Asia-Tec Kyoto and Kendo are launched in a limited edition Black with Stainless Steel lip finish. |
2005 |
The Wolfrace name and logo are selected by gaming giants EA Sports to feature in their new games series 'Need For Speed'. |
2005 |
The SUV / 4x4 wheel 'Sumo' is introduced into the Wolfrace Asia-Tec range. Available with a Gloss Black centre and Stainless Steel lip, size 9x22". |
2005 |
The brand new 'Rush' is introduced into the Wolfrace Eurosport range. The Rush is available in Shadow Chrome in sizes 6.5x15" and 7x17". |
2004 |
To capitalise on the growing trend for Japanese styling, Wolfrace launch the Asia-Tec range - a range of Jap-look wheels available in Shadow Chrome and some in full chrome. |
2004 |
Wolfrace launch 3 new wheels for 2004. The 17 inch Tuscan is the newest wheel to be introduced into the Elite Eurosport range and the 17 inch Hybrid is added to the performance range, both wheels are available in Shadow Chrome. |
2003 |
Wolfrace introduces four new wheels, the Matrix, Mantis, Quantum and Ikon Plus in silver, shadow chrome and chrome finishes. |
2003 |
Wolfrace undertake sponsorship of the prestigious 'Miss FastCar 2004' competition running in FastCar magazine. |
2003 |
Wolfrace exhibit at 'The Donny Show' in April. |
2003 |
The popular Urban Racer is launched in Racing Gold, now available in Subaru fitments. |
2003 |
The radical new Matrix hits the shelves and is immediately recognised by the media and industry professionals as one of the most desirable wheels styles in the market today. |
2002 |
5 new wheels are launched for the 2002 season, the Vibe, Ikon, Dynamo, Spirit and Octane as well as the very popular Enigma in all silver finish. |
2002 |
Wolfrace successfully exhibited at the 'Doncaster Custom and Sports Car Show' on the 13th and 14th of April. |
2002 |
Wolfrace sponsor the Eclipse Eurocar team, racing in the UK and some European tracks throughout 2002. |
2002 |
The Excite brand is launched....are you Excited yet? |
2002 |
Confirmed attendance at Donny South at North Weald Airfield, Essex 17th & 18th August. |
2001 |
The Voodoo is launched in new Gold finish. Exclusive to RIPSPEED stores. |
2001 |
Wolfrace exhibited at the National Sports & Custom Car Show at Doncaster racecourse on 7th and 8th of April. |
2001 |
Wolfrace exhibited at Trax 2001 at the Silverstone Grand Prix circuit in Northamptonshire on the 2nd September. |
2001 |
Wolfrace release the new Enigma LE and Vortex wheels. |
2000 |
Launch of the new Urban Racer Series of light alloy wheels. |
2000 |
New advertising campaign launched for the Millennium emphasizing the Wolf's Head logo as a high fashion trend awareness feature. |
2000 |
Wolfrace featured at Max Power live from the Birmingham NEC Arena - July 14th - 16th. |
1997 |
Introduction of the SILVERSTONE and ARIZONA range of alloy wheels. |
1997 |
Sales of the COSTUME wheel reach over 100,000 units. |
1997 |
Volkswagen win F2 VW Golf Rally Championship with VW Golf GTi using Wolfrace Racelites (rally derivative). |
1997 |
Wolfrace Wheels awarded top honours in Max Power Awards for their advertising. |
1997 |
Launch of the Wolfrace web site at www.wolfrace.co.uk. |
1997 |
Wolfrace begin work on their two project cars, Astra 2ltr 16v and Mondeo ST24. |
1994 |
The new TALON range of Wolfrace Wheels are launched. |
1993 |
Launch of the two new Wolfrace designs COSTUME and SCORPION. |
1992 |
Wolfrace introduce the P5 and S6. |
1985 |
Introduction of the new Thrust range of wheels. |
1983 |
World Land Speed Record achieved by Thrust 2 at 633.89 mph on Wolfrace wheels. |
1982 |
British Land Speed Record achieved by Thrust 2 on Wolfrace wheels. |
1981 |
The Wolfrace Sonic promotion car with 6 wheels and two engines, first shown to the general public. |
1980 |
Introduction of the highly successful SONIC wheel which sold over 250,000. |
1979 |
Committed to supplying wheels for the Project Thrust car, to achieve The World Land Speed Record. |
1978 |
Introduction of the TURBO 4x4 wheel. |
1977 |
First original equipment order to supply Reliant Motor Co. |
1977 |
Finalist in The Sunday Times small business awards. |
1976 |
First 6 wheel Range Rover built for promotional road car use. |
1974 |
First British manufacturer to obtain stringent German T.U.V certification. |
1973 |
First export order received from Australia. |
1971 |
Wolfrace becomes the first European Company to introduce the polished aluminium wheel to the market. |