The History of Wolfrace Wheels
An innovative company, Wolfrace Wheels (UK) Limited was the first European company to launch a polished alloy wheel into the market place.
Throughout our 38 year history, the brand has been synonymous with high quality, affordable, industry leading fashion conscious products, ranging from (in the early days) classic alloy wheels and vehicle racing seats, to the current range of stylish alloys, performance exhausts and air filters and not forgetting our Wolfrace Insurance product.
Always at the forefront of manufacturing and quality control techniques, currently Wolfrace is the only UK based alloy wheel brand able to offer a 5 year warranty on some of our standard finish alloy wheels, see the Wolfrace GB range.
Here you can find details of the most notable Wolfrace achievements, from the company’s inception, to supplying wheels for record breaking cars, to achieving the aforementioned enviable 5 year warranty.
- 2009
Wolfrace launch Wolfrace Insurance - a new venture available to all drivers. Take a policy out today and receive free locking nuts or bolts
- 2009
Wolfrace confirmed as sole sponsors of the national model search Miss Fast Car.
- 2009
Wolfrace launches Wolfrace GB a new range of alloy wheels made in Germany with TUV approval. Alloy wheels in this range finished in standard silver or Titanium have a five year warranty.
- 2009
Wolfrace Asia-Tec Black goes from strength to strength; the new Takata and Kochi Race wheels are launched - finished in new Graphite with red rim.
- 2009
http://www.wolfraceaccessories.co.uk is launched, selling amongst other items, Wolfrace centre caps, locking nuts and bolts, Spigot Rings and ex- d
- 2009
Madison Welch announced as the new Wolfrace advertising campaign model.
- 2009
New finishes available for the Pro-Lite wheel. Colours now include Matt black/ orange anodised rim, Gloss black/ blue anodised rim, White/ red ano
- 2009
Wolfrace are confirmed as official suppliers to Renault UK.
- 2008
Wolfrace launch a new range of custom build exhausts to suit many different vehicles types. Wolfrace exhaust fitting centres are available all over the UK.
- 2008
A new range of Wolfrace Performance Air Filters is launched. Application specific kits and universal items are available.
- 2008
Wolfrace attend the Autosport show, a selection of Wolfrace wheels, tuning wheels, exhausts and filters are exhibited.
- 2008
The new Street Hustle wheel is launched. The wheel can be customised to taste, given that each spoke has an insert that can be coloured as desired. The wheel is available in 17" and 18".
- 2008
Wolfrace team up with Advent Motorsport - a well respected motorsport preparation team. Advent Motorsport use and recommend Wolfrace Pro-Lite alloy wheels.
- 2008
New finishing! Thanks to improved finishing methods, Wolfrace can now offer a range of different finishes including carbon effect, coloured rims and a variety of different colour wheel centres.
- 2008
A new innovation in wheel and car cleaning! Wolfrace introudced the new.
- 2007
New range - Wolfrace Asia-Tec Black is launched. Featuring the new Akit wheel with variable rim width technology.
- 2007
Wolfrace are confirmed as being a major supplier to the MTV series 'Pimp My Ride UK' for the third successive year.
- 2007
Wolfrace Tuning is created to cater for owners of 'high-end' premium sportscars and prestige vehicles. Brands available include American Racing, D'Vinci, Dropstars, G-Power, TechArt, TIS and Zenetti.
- 2007
Wolfrace appointed as UK distributor's of Kosei alloy wheels and Air Filters.
- 2006
Enhance your online experience - www.wolfrace.net has been launched! View all our latest designs, purchase official Wolfrace merchandise, upload your car to our galleries and WIN WOLFRACE WHEELS!
- 2006
Introducing Lionhart Wheels. Currently consisting of two designs available up to 7.5x19". More information on the product pages.
- 2006
Wolfrace is confirmed as supplier to the second series of MTV 'Pimp My Ride UK'.
- 2006
New brochure now available! Request yours online or pick one up from your nearest dealer.
- 2006
Wolfrace Exhibit at Donny North, Donny South and Trax shows with great success
- 2006
Radical new Hustle available in new Black and Polished finish, sizes 7x17" and 7.5x18".
- 2006
The new Wolfrace Pro-Sprint is launched in White, Silver, Black, Orange and Pink with a polished face - check the wheel out in the Eurosport section of the Alloy Wheel Portfolio pages.
- 2005
Wolfrace launch five new styles into the Asia-Tec range - Tokyo , Kushiro , Shuriken, Kyoto and Osaka are available in Shadow Chrome finish in a variety of different sizes and fitments.
- 2005
The new Wolfrace clothing range for 2005 is launched. A Cap, T-Shirt, Polo-Shirt and Fleece are available in the Wolfrace corporate colours of Red, Black, White and Silver.
- 2005
Wolfrace sign up top UK model Natasha Marley to help promote Wolfrace products. Natasha now features in our advertising and promotional literature.
- 2005
Wolfrace are appointed official UK distributor of the U.S wheel brand Zenetti. Wheels are available in Chrome and Chrome / Black in sizes ranging from 18 to 26 inch!
- 2005
Wolfrace become the first mainstream alloy wheel company to introduce a 'flip paint' finish to their wheels - initially available for the hugely successful Matrix.
- 2005
The new Black and Silver 'Street Octane' quickly becomes one of the most sought after one-piece wheels in the industry.
- 2005
Wolfrace are appointed the official UK distributor of ATS Light Alloy Wheels. Alloy wheels suitable for everyday and track use.
- 2005
The brand new 'Toxin' and 'Drift' are launched into the Wolfrace wheel range.
- 2005
Wolfrace launch the radically styled 'Bushido' into the Asia-Tec range. Sizes from 17" to 24" are available.
- 2005
Wolfrace are selected as an alloy wheel supplier for MTV's 'Pimp My Ride UK'. Each of the six episodes shows a car being transformed into a true cruise machine. Of the six cars, Wolfrace wheels are fitted to five of them.
- 2005
Wolfrace sign-up to sponsor Streetlife TV DVD series - a series dedicated to the UK performance tuning scene - www.streetlife.tv
- 2005
Wolfrace show them how to do it with an impressive stand at the Doncaster Custom and Sports Car show - 'Donny North'. Teaming up with Streetlife TV to create the best place to visit throughout the weekend.
- 2005
Ministry of Sound DJ Richie Don is booked to play for Wolfrace at the event 'Donny South' at North Weald Airfield on 14 th August.
- 2005
The Asia-Tec Kyoto and Kendo are launched in a limited edition Black with Stainless Steel lip finish.
- 2005
The Wolfrace name and logo are selected by gaming giants EA Sports to feature in their new games series 'Need For Speed'.
- 2005
The SUV / 4x4 wheel 'Sumo' is introduced into the Wolfrace Asia-Tec range. Available with a Gloss Black centre and Stainless Steel lip, size 9x22".
- 2005
The brand new 'Rush' is introduced into the Wolfrace Eurosport range. The Rush is available in Shadow Chrome in sizes 6.5x15" and 7x17".
- 2004
To capitalise on the growing trend for Japanese styling, Wolfrace launch the Asia-Tec range - a range of Jap-look wheels available in Shadow Chrome and some in full chrome.
- 2004
Wolfrace launch 3 new wheels for 2004. The 17 inch Tuscan is the newest wheel to be introduced into the Elite Eurosport range and the 17 inch Hybrid is added to the performance range, both wheels are available in Shadow Chrome.
- 2003
Wolfrace introduces four new wheels, the Matrix, Mantis, Quantum and Ikon Plus in silver, shadow chrome and chrome finishes.
- 2003
Wolfrace undertake sponsorship of the prestigious 'Miss FastCar 2004' competition running in FastCar magazine.
- 2003
Wolfrace exhibit at 'The Donny Show' in April.
- 2003
The popular Urban Racer is launched in Racing Gold, now available in Subaru fitments.
- 2003
The radical new Matrix hits the shelves and is immediately recognised by the media and industry professionals as one of the most desirable wheels styles in the market today.
- 2002
5 new wheels are launched for the 2002 season, the Vibe, Ikon, Dynamo, Spirit and Octane as well as the very popular Enigma in all silver finish.
- 2002
Wolfrace successfully exhibited at the 'Doncaster Custom and Sports Car Show' on the 13th and 14th of April.
- 2002
Wolfrace sponsor the Eclipse Eurocar team, racing in the UK and some European tracks throughout 2002.
- 2002
The Excite brand is launched....are you Excited yet?
- 2002
Confirmed attendance at Donny South at North Weald Airfield, Essex 17th & 18th August.
- 2001
The Voodoo is launched in new Gold finish. Exclusive to RIPSPEED stores.
- 2001
Wolfrace exhibited at the National Sports & Custom Car Show at Doncaster racecourse on 7th and 8th of April.
- 2001
Wolfrace exhibited at Trax 2001 at the Silverstone Grand Prix circuit in Northamptonshire on the 2nd September.
- 2001
Wolfrace release the new Enigma LE and Vortex wheels.
- 2000
Launch of the new Urban Racer Series of light alloy wheels.
- 2000
New advertising campaign launched for the Millennium emphasizing the Wolf's Head logo as a high fashion trend awareness feature.
- 2000
Wolfrace featured at Max Power live from the Birmingham NEC Arena - July 14th - 16th.
- 1997
Introduction of the SILVERSTONE and ARIZONA range of alloy wheels.
- 1997
Sales of the COSTUME wheel reach over 100,000 units.
- 1997
Volkswagen win F2 VW Golf Rally Championship with VW Golf GTi using Wolfrace Racelites (rally derivative).
- 1997
Wolfrace Wheels awarded top honours in Max Power Awards for their advertising.
- 1997
Launch of the Wolfrace web site at www.wolfrace.co.uk.
- 1997
Wolfrace begin work on their two project cars, Astra 2ltr 16v and Mondeo ST24.
- 1994
The new TALON range of Wolfrace Wheels are launched.
- 1993
Launch of the two new Wolfrace designs COSTUME and SCORPION.
- 1992
Wolfrace introduce the P5 and S6.
- 1985
Introduction of the new Thrust range of wheels.
- 1983
World Land Speed Record achieved by Thrust 2 at 633.89 mph on Wolfrace wheels.
- 1982
British Land Speed Record achieved by Thrust 2 on Wolfrace wheels.
- 1981
The Wolfrace Sonic promotion car with 6 wheels and two engines, first shown to the general public.
- 1980
Introduction of the highly successful SONIC wheel which sold over 250,000.
- 1979
Committed to supplying wheels for the Project Thrust car, to achieve The World Land Speed Record.
- 1978
Introduction of the TURBO 4x4 wheel.
- 1977
First original equipment order to supply Reliant Motor Co.
- 1977
Finalist in The Sunday Times small business awards.
- 1976
First 6 wheel Range Rover built for promotional road car use.
- 1974
First British manufacturer to obtain stringent German T.U.V certification.
- 1973
First export order received from Australia.
- 1971
Wolfrace becomes the first European Company to introduce the polished aluminium wheel to the market.