Sunday the 5th February, 2012

The History of Wolfrace

 

Celebrating over 40 years of business.

 

    Wolfrace History, It All Started Here!

    The Wolfrace brand was created in 1971 with the launch of the new Slot Mag alloy wheel.

    An innovative company, Wolfrace Wheels (UK) Limited was the first European company to launch a polished alloy wheel into the market place.

    Throughout our 40 year history, the brand has been synonymous with high quality, affordable, industry leading fashion conscious products, ranging from (in the early days) classic alloy wheels and vehicle racing seats, to the current range of stylish alloys, performance exhausts and not forgetting our Wolfrace Insurance product.

    Always at the forefront of manufacturing and quality control techniques, currently Wolfrace is the only UK based alloy wheel brand able to offer a 5 year warranty on some of our standard finish alloy wheels, see the Wolfrace GB range.

    Here you can find details of the most notable Wolfrace achievements, from the companys inception, to supplying wheels for record breaking cars, to achieving the aforementioned enviable 5 year warranty.


  • 2011

    Wolfrace continue to develop social networking pages - become a fan at the official Wolfrace Facebook page and follow us at the official Wolfrace Twitter.

  • 2011

    The Wolfrace alloy wheel accessories range is extended and now includes spacers, valves, locking nuts and bolts, tuner bolts, spigot rings and tyre pressure monitoring systems. Wolfrace accessories are committed to supplying a number of national companies.

  • 2011

    Wolfrace sponsor current womens ritish Rally Champion Louise Cook. Louises car is fitted with Wolfrace TrackReady alloy wheels.

  • 2011

    Wolfrace launch the new Catania and Messina into the Wolfrace GB range - two wheels with up to a five year warranty and TUV approved.

  • 2011

    Wolfrace open a new custom drilling department - many Wolfrace alloy wheels can now br drilled to customer requirements upon order.

  • 2011

    Wolfrace offer a new custom painting service for all Wolfrace non-polished wheels. Colours such as bright green, red and bright orange are available amongst others.

  • 2011

    New versions of the Wolfrace TrackReady Ultra-Lite and Pro-Lite are launched. Unlike the 2010 version, the new versions do not have coloured lips.

  • 2011

    A new 40th Anniversary product range is launched to include the brooklands and Slot Mag alloy wheels.

  • 2011

    Wolfrace appointed sole UK distrbutors of Alutec alloy wheels.

  • 2011

    Wolfrace appointed uk distributor's of the new Motorsport range of wheels from ATS.

  • 2011

    Wolfrace celebrates 40 years in business 1971-2011

  • 2010

    To celebrate 40 years in business, Wolfrace anounce the re-launch of the Slot Mag in 2011

  • 2010

    Wolfrace exhibit at Europe's largest automotive event - Automechanika in Frankfurt, Germany.

  • 2010

    The Wolf Design range is enhanced further with the new Genesis and Vermont alloy wheels.

  • 2010

    Wolfrace works in partnership with Anglia Ruskin University in Chelmsford, Essex. Two new members of staff are recruited as part of the government backed KTP and KEEP schemes.

  • 2009

    Wolfrace launch Wolfrace Insurance - a new venture available to all drivers. Take a policy out today and receive free locking nuts or bolts

  • 2009

    Wolfrace confirmed as sole sponsors of the national model search Miss Fast Car.

  • 2009

    Wolfrace launches Wolfrace GB a new range of alloy wheels made in Germany with the much sought after TUV approval. Alloy wheels in this range finished in standard silver or Titanium have a five year warranty.

  • 2009

    Wolfrace Asia-Tec Black goes from strength to strength; the new Takata and Kochi Race wheels are launched - finished in new Graphite with red rim.

  • 2009

    http://www.wolfraceaccessories.co.uk is launched, selling amongst other items, Wolfrace centre caps, locking nuts and bolts and Spigot Rings

  • 2009

    Madison Welch announced as the new Wolfrace advertising campaign model.

  • 2009

    New finishes available for the Pro-Lite wheel. Colours now include Matt black/ orange anodised rim, Gloss black/ blue anodised rim.

  • 2009

    Wolfrace are confirmed as official suppliers to Renault UK.

  • 2008

    Wolfrace attend the Autosport show, a selection of Wolfrace wheels, tuning wheels, exhausts and filters are exhibited.

  • 2008

    The new Street Hustle wheel is launched. The wheel can be customised to taste, given that each spoke has an insert that can be coloured as desired. The wheel is available in 17" and 18".

  • 2008

    Wolfrace team up with Advent Motorsport - a well respected motorsport preparation team. Advent Motorsport use and recommend Wolfrace Pro-Lite alloy wheels.

  • 2008

    New finishing! Thanks to improved finishing methods, Wolfrace can now offer a range of different finishes including carbon effect, coloured rims and a variety of different colour wheel centres.

  • 2008

    A new innovation in wheel and car cleaning! Wolfrace introudced the new cleaning product Wolfrace Waterless Wash and Shine.

  • 2007

    New range - Wolfrace Asia-Tec Black is launched. Featuring the new Akita wheel with variable rim width technology.

  • 2007

    Wolfrace are confirmed as being a major supplier to the MTV series 'Pimp My Ride UK' for the third successive year.

  • 2007

    Wolfrace Tuning is created to cater for owners of 'high-end' premium sportscars and prestige vehicles. Brands available include American Racing, D'Vinci, Dropstars, G-Power, TechArt, TIS and Zenetti.

  • 2007

    Wolfrace appointed as UK distributor's of Kosei alloy wheels and Air Filters.

  • 2006

    Introducing Lionhart Wheels. Currently consisting of two designs available up to 7.5x19". More information on the product pages.

  • 2006

    Wolfrace is confirmed as supplier to the second series of MTV 'Pimp My Ride UK'.

  • 2006

    Radical new Hustle available in new Black and Polished finish, sizes 7x17" and 7.5x18".

  • 2005

    Wolfrace launch five new styles into the Asia-Tec range - Tokyo , Kushiro , Shuriken, Kyoto and Osaka are available in Shadow Chrome finish in a variety of different sizes and fitments.

  • 2005

    The new Wolfrace clothing range for 2005 is launched. A Cap, T-Shirt, Polo-Shirt and Fleece are available in the Wolfrace corporate colours of Red, Black, White and Silver.

  • 2005

    Wolfrace are appointed official UK distributor of the U.S wheel brand Zenetti. Wheels are available in Chrome and Chrome / Black in sizes ranging from 18 to 26 inch!

  • 2005

    Wolfrace become the first mainstream alloy wheel company to introduce a 'flip paint' finish to their wheels - initially available for the hugely successful Matrix.

  • 2005

    The new Black and Silver 'Street Octane' quickly becomes one of the most sought after one-piece wheels in the industry.

  • 2005

    Wolfrace are appointed the official UK distributor of ATS Light Alloy Wheels. Alloy wheels suitable for everyday and track use.

  • 2005

    The brand new 'Toxin' and 'Drift' are launched into the Wolfrace wheel range.

  • 2005

    Wolfrace launch the radically styled 'Bushido' into the Asia-Tec range. Sizes from 17" to 24" are available.

  • 2005

    Wolfrace are selected as an alloy wheel supplier for MTV's 'Pimp My Ride UK'. Each of the six episodes shows a car being transformed into a true cruise machine. Of the six cars, Wolfrace wheels are fitted to five of them.

  • 2005

    Wolfrace sign-up to sponsor Streetlife TV DVD series - a series dedicated to the UK performance tuning scene - www.streetlife.tv

  • 2005

    Wolfrace show them how to do it with an impressive stand at the Doncaster Custom and Sports Car show - 'Donny North'. Teaming up with Streetlife TV to create the best place to visit throughout the weekend.

  • 2005

    The Wolfrace name and logo are selected by gaming giants EA Sports to feature in their new games series 'Need For Speed'.

  • 2005

    The SUV / 4x4 wheel 'Sumo' is introduced into the Wolfrace Asia-Tec range. Available with a Gloss Black centre and Stainless Steel lip, size 9x22".

  • 2005

    The brand new 'Rush' is introduced into the Wolfrace Eurosport range. The Rush is available in Shadow Chrome in sizes 6.5x15" and 7x17".

  • 2004

    To capitalise on the growing trend for Japanese styling, Wolfrace launch the Asia-Tec range - a range of Jap-look wheels available in Shadow Chrome and some in full chrome.

  • 2004

    Wolfrace launch 3 new wheels for 2004. The 17 inch Tuscan is the newest wheel to be introduced into the Elite Eurosport range and the 17 inch Hybrid is added to the performance range, both wheels are available in Shadow Chrome.

  • 2003

    Wolfrace introduces four new wheels, the Matrix, Mantis, Quantum and Ikon Plus in silver, shadow chrome and chrome finishes.

  • 2003

    Wolfrace undertake sponsorship of the prestigious 'Miss FastCar 2004' competition running in FastCar magazine.

  • 2003

    The popular Urban Racer is launched in Racing Gold, now available in Subaru fitments.

  • 2003

    The radical new Matrix hits the shelves and is immediately recognised by the media and industry professionals as one of the most desirable wheels styles in the market today.

  • 2002

    5 new wheels are launched for the 2002 season, the Vibe, Ikon, Dynamo, Spirit and Octane as well as the very popular Enigma in all silver finish.

  • 2002

    Wolfrace sponsor the Eclipse Eurocar team, racing in the UK and at other European tracks throughout 2002.

  • 2002

    The Excite brand is launched....are you Excited yet?

  • 2001

    The Voodoo is launched in new Gold finish. Exclusive to RIPSPEED stores.

  • 2001

    Wolfrace exhibited at the National Sports & Custom Car Show at Doncaster racecourse on 7th and 8th of April.

  • 2001

    Wolfrace exhibited at Trax 2001 at the Silverstone Grand Prix circuit in Northamptonshire on the 2nd September.

  • 2001

    Wolfrace release the new Enigma LE and Vortex wheels.

  • 2000

    Launch of the new Urban Racer Series of light alloy wheels.

  • 2000

    New advertising campaign launched for the Millennium emphasizing the Wolf's Head logo as a high fashion trend awareness feature.

  • 1997

    Introduction of the SILVERSTONE and ARIZONA range of alloy wheels.

  • 1997

    Sales of the COSTUME wheel reach over 100,000 units.

  • 1997

    Volkswagen win F2 VW Golf Rally Championship with VW Golf GTi using Wolfrace Racelites (rally derivative).

  • 1997

    Wolfrace Wheels awarded top honours in Max Power Awards for their advertising.

  • 1997

    Launch of the Wolfrace web site at www.wolfrace.co.uk.

  • 1994

    The new TALON range of Wolfrace Wheels are launched.

  • 1993

    Launch of the two new Wolfrace designs COSTUME and SCORPION.

  • 1992

    Wolfrace introduce the P5 and S6.

  • 1985

    Introduction of the new Thrust range of wheels.

  • 1983

    World Land Speed Record achieved by Thrust 2 at 633.89 mph on Wolfrace wheels.

  • 1982

    British Land Speed Record achieved by Thrust 2 on Wolfrace wheels.

  • 1981

    The Wolfrace Sonic promotion car with 6 wheels and two engines, first shown to the general public.

  • 1980

    Introduction of the highly successful SONIC wheel which sold over 250,000.

  • 1979

    Committed to supplying wheels for the Project Thrust car, to achieve The World Land Speed Record.

  • 1978

    Introduction of the TURBO 4x4 wheel.

  • 1977

    First original equipment order to supply Reliant Motor Co.

  • 1977

    Finalist in The Sunday Times small business awards.

  • 1976

    First 6 wheel Range Rover built for promotional road car use.

  • 1974

    First British manufacturer to obtain stringent German T.U.V certification.

  • 1973

    First export order received from Australia.

  • 1971

    Wolfrace becomes the first European Company to introduce the polished aluminium wheel to the market.


  • © 2012 Wolfrace Wheels (UK) Ltd

    Other Products

    Other Information

    Wolfrace